Posted by Amy | Posted in Mind Games, Uncategorized | Posted on 16-08-2012
I’m kind of a marketing geek. I’m the girl that tells everyone to shut up during commercials so that I can watch. Yeah, it comes with the territory when you own your very own marketing and social media company. I get gleeful and excited pouring over metrics and insights and data. You can see some really interesting stories in the data. I can tell clients things about their users that boggles their minds, like shopping habits and sleeping patterns. It’s awesome.
I try really hard not to get crazy with the analytics of my own properties. I can very easily be that kind of blogger that writes a post and then agonizes over why its bee 10 mins and I’ve gotten only three hits. So I pop into Google Analytics a few times a month just to get the lay of the land.
I could not stop chuckling when I saw this.
Not 1, not 2, but three people have arrived at FatGirlsCanRun.com in the past month by googling “a fat girl in a pineapple hat”. Say it with me class – WTF. I don’t think I have ever mentioned pineapples and I’m certain I’ve never talked about a pineapple hat, and I have most certainly never written the phrase “a fat girl in a pineapple hat”.
So being the marketing geek that I am, this is now an lesson in SEO keyword blogging.
Many, many things will effect where you show up in a Google search for any key word or phrase. If you want to rank well for a specific key word, blogging is an excellent way to do that. For a unique phrase like “a fat girl in a pineapple hat”, just one well-done blog post might be enough to get you to Page One. If you’re using a more competitive key word like “Blogging for SEO”, you’re going to have blog that sucker again and again with fresh content, as the new Google algorithm gives you demerits for duplicate content. So blog and blog often and really show that you know what you’re talking about.
There are a few structural things you can do in your post to give you an even better edge.
- Use the key word in the title
- Use the key word in the first paragraph (I didn’t do this here as I’m just kid of goofing around)
- Use an image and make sure you key word is in the caption AND the Alt text.
- Use the key word as possible in the post without sounding goofy and stupid.
- Use the key word as a tag or category marker
Now, I’ll be really curious to see how I rank for “a fat girl in a pineapple hat” in a few days time. Yeah, I make my own fun.